How Marketers Can Adapt to LLM-Powered Search
With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information. Marketing, AI and machine learning, Technology and analytics, Brand management, Performance indicators, Digital Article With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information. HBR.org