Fiftysomethings in pink bobble jumpers: how White Stuff’s boss plans to tap midlife trends
Retail industry, Fashion industry, Fashion, Business, Life and style, UK news Business | The Guardian Jo Jenkins is making a play for the mature shoppers left bereft after the loss of so many of Britain’s department stores‘I’m just getting going,” says Jo Jenkins, the 55-year-old boss of casual clothing brand White Stuff. Founded by two ski…