Chanel realigns its logo with bridging catwalk at haute couture show

Chanel realigns its logo with bridging catwalk at haute couture show

House deploys elegant visual allegory at Grand Palais to keep its name in lights during design interregnum

Designers come and go, but the Chanel tweed suit is for ever. That was the message from a show marking the 110th anniversary of haute couture at Chanel. The house is in the middle of more than a year of catwalk shows without a designer to take a bow – Virginie Viard made her final appearance last May, and her successor, Matthieu Blazy, will not make his first until October – so it is working overtime to keep the Chanel name in lights.

The catwalk was formed of two broad curving walkways, which together formed the double C that is instantly recognisable as Chanel. But instead of sitting back to back, as in the logo, the two walkways were teased apart into bridges curving up and over each other, interlinking to form a figure of eight in the shape of the infinity symbol.

Continue reading… House deploys elegant visual allegory at Grand Palais to keep its name in lights during design interregnumDesigners come and go, but the Chanel tweed suit is for ever. That was the message from a show marking the 110th anniversary of haute couture at Chanel. The house is in the middle of more than a year of catwalk shows without a designer to take a bow – Virginie Viard made her final appearance last May, and her successor, Matthieu Blazy, will not make his first until October – so it is working overtime to keep the Chanel name in lights.The catwalk was formed of two broad curving walkways, which together formed the double C that is instantly recognisable as Chanel. But instead of sitting back to back, as in the logo, the two walkways were teased apart into bridges curving up and over each other, interlinking to form a figure of eight in the shape of the infinity symbol. Continue reading… Paris fashion week, Chanel, Fashion weeks, Life and style, Fashion 

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