Chiefs Might Win Third Title in a Row but They Can’t Own the Phrase ‘Three-Peat’

As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks. “Three-Peat” is just one of many. Slogans and Mottoes, Athletics and Sports, Football, Super Bowl, Kansas City Chiefs, Philadelphia Eagles, National Football League, Patent and Trademark Office (US), Trademarks and Trade Names, Riley, Pat, Calipari, John, McEnroe, John, Green, Dennis (1949-2016), Harper, Bryce (1992- ) As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks. “Three-Peat” is just one of many. NYT > Business