As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to reflect the ability to reach and engage with target audiences. However, according to research in the International Journal of Internet Marketing and Advertising, one aspect of social media marketing remains relatively underexplored: the impact on building long-term brand loyalty. As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to reflect the ability to reach and engage with target audiences. However, according to research in the International Journal of Internet Marketing and Advertising, one aspect of social media marketing remains relatively underexplored: the impact on building long-term brand loyalty. Economics & Business Phys.org – latest science and technology news stories
Community helps drive brand loyalty, according to research
