A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among hedonic and pleasure-seeking categories as they help reduce negative emotions associated with poor air quality—like discomfort and anxiety—while people seek immediate gratification through shopping. A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among hedonic and pleasure-seeking categories as they help reduce negative emotions associated with poor air quality—like discomfort and anxiety—while people seek immediate gratification through shopping. Economics & Business Phys.org – latest science and technology news stories
Consumer spending rises with air pollution, study reveals
