Consumers who say they believe in karma are more likely to forgive companies that behave immorally than those who don’t, according to a West Virginia University marketing expert. Consumers who say they believe in karma are more likely to forgive companies that behave immorally than those who don’t, according to a West Virginia University marketing expert. Social Sciences Economics & Business Phys.org – latest science and technology news stories
Consumers who believe in karma may be less likely to boycott brands for bad behavior
