Despite discounts, SUVs continue being vehicles of choice: Srikumar Krishnamurthy, ICRA

ICRA VP Srikumar Krishnamurthy discusses post-COVID PV segment recovery driven by pent-up demand, new SUV launches, and government support for hybrid/CNG vehicles. Despite an elevated base, higher inventory, and softened demand, utility vehicles remain preferred. Temporary discounting reflects a pre-festive marketing strategy, highlighting OEMs’ competitive intensity and M&M’s celebratory offers. ICRA VP Srikumar Krishnamurthy discusses post-COVID PV segment recovery driven by pent-up demand, new SUV launches, and government support for hybrid/CNG vehicles. Despite an elevated base, higher inventory, and softened demand, utility vehicles remain preferred. Temporary discounting reflects a pre-festive marketing strategy, highlighting OEMs’ competitive intensity and M&M’s celebratory offers.  Economic Times