The election has commenced and the race is on—to amass as many likes, shares and comments as possible. Digital campaigning, particularly through social media, is now a key part of political candidates’ communication toolkit. The election has commenced and the race is on—to amass as many likes, shares and comments as possible. Digital campaigning, particularly through social media, is now a key part of political candidates’ communication toolkit. Political science Phys.org – latest science and technology news stories