Insurance industry, Aviva, Mergers and acquisitions, Insurance, Business Business | The Guardian
Insurer rebuffs move as ‘highly opportunistic’ and follows dismissal of offer from Belgian firm Ageas in FebruaryDirect Line has rejected a £3.3bn takeover offer from its bigger UK rival Aviva, the second time it has rebuffed a suitor this year.Aviva, the UK’s largest insurer, said it offered 250p a share, made up of cash and Aviva shares, in a non-binding proposal on 19 November. This was rejected by Direct Line on Wednesday, which has declined to engage further with Aviva, according to the statement. Continue reading…
Insurer rebuffs move as ‘highly opportunistic’ and follows dismissal of offer from Belgian firm Ageas in February
Direct Line has rejected a £3.3bn takeover offer from its bigger UK rival Aviva, the second time it has rebuffed a suitor this year.
Aviva, the UK’s largest insurer, said it offered 250p a share, made up of cash and Aviva shares, in a non-binding proposal on 19 November. This was rejected by Direct Line on Wednesday, which has declined to engage further with Aviva, according to the statement.
