Who can claim to be Swedish? And when this claim is made, is it accepted by others? New research shows that despite the Swedish aversion to the concept of race, there is a clear image of Swedishness: white, blonde, and blue-eyed is still the standard definition. Who can claim to be Swedish? And when this claim is made, is it accepted by others? New research shows that despite the Swedish aversion to the concept of race, there is a clear image of Swedishness: white, blonde, and blue-eyed is still the standard definition. Social Sciences Phys.org – latest science and technology news stories