Not all deepfakes are bad. Deepfakes—digital artifacts including photos, videos and audio that have been generated or modified using artificial intelligence (AI) software—often look and sound real. Deepfake content has been used to dupe viewers, spread fake news, sow disinformation and perpetuate hoaxes across the internet. Not all deepfakes are bad. Deepfakes—digital artifacts including photos, videos and audio that have been generated or modified using artificial intelligence (AI) software—often look and sound real. Deepfake content has been used to dupe viewers, spread fake news, sow disinformation and perpetuate hoaxes across the internet. Social Sciences Phys.org – latest science and technology news stories