Election 2024: the fight for Gen Z’s vote is heating up on TikTok — but could the platform really swing it?

It’s the UK’s first election with TikTok as the key social media platform. Maddy Mussen investigates its ability to make or break a candidate

 It’s the UK’s first election with TikTok as the key social media platform. Maddy Mussen investigates its ability to make or break a candidate Lifestyle