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For Asper School of Business professor Kiran Pedada, rigorous and thorough academic research is also personal, passionate, and a way to broaden perspectives. Together with colleagues, Pedada, Assistant Professor of Marketing and The Associates Fellow in Marketing and Inclusive Business, recently published a study in the Journal of the Academy of Marketing Science. For Asper School of Business professor Kiran Pedada, rigorous and thorough academic research is also personal, passionate, and a way to broaden perspectives. Together with colleagues, Pedada, Assistant Professor of Marketing and The Associates Fellow in Marketing and Inclusive Business, recently published a study in the Journal of the Academy of Marketing Science. Social Sciences Economics & Business Phys.org – latest science and technology news stories