As sunny summer days return in the northern hemisphere, you may be looking to refresh your wardrobe. The allure of a whole “new you” is pervasive, and the foundation of many a successful marketing campaign. As sunny summer days return in the northern hemisphere, you may be looking to refresh your wardrobe. The allure of a whole “new you” is pervasive, and the foundation of many a successful marketing campaign. Environment Phys.org – latest science and technology news stories