A new study links the artificial sweetener sucralose, sold as Splenda, to increased food cravings by impacting brain activity, specifically in the hypothalamus. The research indicates that these non-caloric sweeteners might hinder weight loss and alter brain communication, leading to an ironic potential for promoting sugar cravings. Consultation with professionals is advised before making dietary changes. A new study links the artificial sweetener sucralose, sold as Splenda, to increased food cravings by impacting brain activity, specifically in the hypothalamus. The research indicates that these non-caloric sweeteners might hinder weight loss and alter brain communication, leading to an ironic potential for promoting sugar cravings. Consultation with professionals is advised before making dietary changes. Health and Fitness, Health Tips, Exercises & Workout Tips, Diet & Wellness | Times of India Lifestyle