Traditional advice pushes for more leads, but that’s only half the equation.
Shani Taylor
Starting a business is no easy feat, but for Shani Taylor, it became the key to unlocking both financial success and personal freedom. As a single parent, Shani’s initial motivation was to create a flexible lifestyle, but little did she know, she was on the verge of achieving far more than she ever imagined.
From generating five figures within her first 30 days to scaling her business into the seven-figure realm within just two years, Shani’s journey is a testament to the power of vision, action, and investing in the right support.
In this second edition of Founders Playbook, Shani dishes out her hard-earned lessons, battle-tested strategies, and insider tips to turn your business dreams into a thriving reality. Ready to make it happen?
Buyers over leads
Shani’s journey from the 9-to-5 grind to entrepreneurship was driven by a need for flexibility—something she felt was crucial as a single parent. “Initially, my business was all about creating the life I wanted because, honestly, I couldn’t envision making a global impact back then,” she admits. But within her first 30 days, she achieved five-figure earnings, and by the end of her first year, she had surpassed $350K. By year two, she had hit seven figures. That’s when she realized she was capable of playing a much bigger game than she ever thought possible.
For Shani, one of the key strategies that contributed to her business growth was shifting focus from chasing leads to prioritizing buyers. “Focusing on buyers, not just leads, was a game-changer,” she explains. “Lead generation can drain your energy and resources because leads don’t always convert—buyers do. There’s a massive difference.” She highlights how traditional advice often centers on generating more leads, but that’s only half the equation. “Demographics alone don’t guarantee a sale,” she adds. For instance, if you’re a relationship coach targeting single women aged 35-55, not all of them are actively seeking a partner. That means you can end up with leads who’ll never buy, wasting both time and money. To solve this, Shani created the Human Profiling System, a method designed to quickly identify true buyers—those who are problem-aware, actively seeking a solution, and showing clear buying signals—whether online or in person.
Shani attributes her business’s success to two main factors: a focus on genuine buyers and a commitment to ongoing personal growth. “Focusing on genuine buyers is definitely one of the game-changers,” she says. But beyond this, Shani is keen on investing heavily in her own development. “I prioritize heavy investment in my growth—over a quarter of a million dollars annually on mentorship,” she shares. This commitment not only gives her a competitive edge but also accelerates her progress, allowing her to stay ahead of many others in the industry.
Money lessons that millions teach
Every spending decision should factor in its long-term impact.
Shani reflects on some significant lessons learned from her entrepreneurial journey, particularly around the role of money and mindset. “One major lesson: your money needs a vision and purpose if you want to make millions,” she explains. She believes that the amount you earn directly correlates with the clarity of your vision. “Money craves direction and impact. If you’re just scraping by, it’s a sign you need a bigger vision.” Shani also refers to Parkinson’s Law, noting that resources will expand to meet your goals—once you set a clear vision, the money will follow.
Developing strong money habits was also a crucial part of her growth. “Money is energy; it flows where it’s respected,” she says. Shani shares how she prioritizes paying bills immediately and invests both in herself and her business. “I keep expenses below income and separate personal and business finances—those are non-negotiables.” She emphasizes the importance of seeing the long-term value of money, ensuring every spending decision contributes to future growth. Lastly, Shani highlights the transformative power of action. “Action precedes becoming,” she affirms, explaining that she had to shift from someone with a challenged past to a confident action-taker with a millionaire mindset. She sought out successful environments, made swift decisions, and committed to staying the course. “Success compounds when you give it time and consistency,” she concludes.
Shani’s advice to aspiring entrepreneurs is clear and direct: “Don’t seek advice from those who haven’t achieved what you’re aiming for.” She stresses the importance of surrounding yourself with those who have walked the path you’re on. “Broke people ask for advice; successful people get coached. That’s a fundamental difference.” For Shani, investing in coaching has been a pivotal factor in her success. “I don’t take guidance from strangers, friends, family, or random online sources who haven’t walked the path I’m on,” she explains. By stepping into coaching environments specifically designed for growth, Shani believes that entrepreneurs can avoid generic advice and fast-track their success.
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Shani Taylor hit five figures in 30 days, then millions. In the second edition of Founder’s Playbook, she reveals buyer-focused strategies to scale fast. Founder’s Playbook, founder playbook Dynamic Business
