For Fashion, Sports Stars are the New Super Stars

Here’s why, and how the balance of power between individual brand and company brand is changing. Fashion and Apparel, Athletics and Sports, Luxury Goods and Services, Olympic Games (2024), Advertising and Marketing, Celebrities, National Basketball Assn, Women’s National Basketball Assn, Louis Vuitton, Parker, Candace, your-feed-fashion, Grede, Jens, Arnault, Antoine Here’s why, and how the balance of power between individual brand and company brand is changing. NYT > Business

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