New research reveals the latest trends in personalized gifting in Australia. From color preferences to popular product categories, discover the insights that can help you create the perfect personalized present.
With 81% of Australians feeling stressed over holiday gift choices, new research from VistaPrint Australia suggests that “Design Your Own Gifting” (DYOG) is transforming the holiday season for many. According to the study, seven in 10 (70%) gift-givers believe personalising their presents enhances the joy of the festive season, while nearly half (49%) intend to give personalised gifts just as often or more frequently than they did last year.
When it comes to specific gift designs, the research demonstrates that gift-giving Australians look to nature-inspired (31%), minimalism (31%), modern (29%), subtle/refined (31%) and soft palette colours (29%) when personalising gifts. Blue is overwhelmingly the favourite gift colour (47%) with the next most popular pink, red, black, green, and white all sitting at around 25%, while least popular colours are yellow (15%) and grey (11%). The top gifts Australians would like to design are homewares (39%), stationery (38%), photobooks (34%), and canvas prints (27%).
“Personalised gifting has become a seasonal staple, allowing people to infuse creativity and sentiment into their presents,” said Marcus Marchant, CEO of VistaPrint Australia. “It’s inspiring to see the rise of this trend and the genuine connection people feel when designing gifts for their loved ones.”
Australians like to spark their creativity from different places, with half of gift-giving Australians (53%) typically finding inspiration for Christmas gifts through personal interests and hobbies of the recipients. Running closely behind is turning to the internet for inspiration, such as online shopping sites (48%) and social media (42%).
Australians are a sentimental bunch
Sentimentality and originality seem to be the name of the game when it comes to personalised gifts, with two-thirds (66%) of Australian gift givers saying the main reason for designing gifts is to add a personal touch, over half (57%) do so to give gifts that are more unique and meaningful, and 4-in-10 (41%) want to create lasting memories.
“As the festive season approaches, it is clear that gift personalisation is a rising trend and will feature in many Australian households this festive season,” says Marcus Marchant, CEO at VistaPrint Australia. “Our recent data shows consumers perceive personalised gifts as not only carrying more meaning, but also get the creative juices flowing. We have so much creative talent in Australia and I am sure people will make some stunning creations for their loved ones this Christmas.”
Christmas shop fuels DYOG
To fuel Australia’s DYOG revolution, VistaPrint is offering a comprehensive suite of personalised products via its Christmas Shop, tailored to help Australians get ready for the festive season and personalise the perfect gifts.
VistaPrint’s offerings encompass a wide array of personalised products where individuals can either follow the trends or forge their own path. From Christmas decor like ornaments and stockings, homewares for all year round, tailored photobooks of loved ones and canvas prints of all sizes.
Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.
New research reveals 8 in 10 Australians find holiday gift shopping stressful, but personalised gifting offers a reprieve. News, gift, holiday Dynamic Business
