Gucci’s ‘casual grandeur’ rules the runway at Milan fashion week

Gucci’s ‘casual grandeur’ rules the runway at Milan fashion week

Sabato De Sarno takes inspiration from Jackie Kennedy Onassis’ holiday style with a dash of Tom Ford slink

A year after he took on one of the biggest jobs in fashion, the designer Sabato De Sarno has a formula for his new Gucci: “casual grandeur”.

De Sarno needed this show to go with a bang. The response to his first collections could be summed up as: nice clothes but not enough personality. Figures reported in July showed that Gucci sales had fallen by 20% year on year in the second quarter of 2024. Gucci is a big name in Italian culture. People expect not just style but charisma.

Continue reading… Sabato De Sarno takes inspiration from Jackie Kennedy Onassis’ holiday style with a dash of Tom Ford slinkA year after he took on one of the biggest jobs in fashion, the designer Sabato De Sarno has a formula for his new Gucci: “casual grandeur”.De Sarno needed this show to go with a bang. The response to his first collections could be summed up as: nice clothes but not enough personality. Figures reported in July showed that Gucci sales had fallen by 20% year on year in the second quarter of 2024. Gucci is a big name in Italian culture. People expect not just style but charisma. Continue reading… Milan fashion week, Fashion, Fashion weeks, Life and style, Gucci, Armani, Italy, Europe, World news 

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