He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade. Steinbrecher, Hank (1947-2025), Soccer, World Cup (Soccer), Energy and Sports Drinks, United States Soccer Federation, Deaths (Obituaries), Gatorade He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade. NYT > Business
Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77
