Nobody likes to wait, and we are willing to pay to avoid it. Expedited shipping, fast food and video streaming are all profitable because they reduce or eliminate that wait. You can test this by asking a group of people to choose between receiving £100 now or £110 in a year. Research shows a significant majority will choose the £100. Nobody likes to wait, and we are willing to pay to avoid it. Expedited shipping, fast food and video streaming are all profitable because they reduce or eliminate that wait. You can test this by asking a group of people to choose between receiving £100 now or £110 in a year. Research shows a significant majority will choose the £100. Social Sciences Phys.org – latest science and technology news stories
How evolution might explain impatience
