The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” Knowles, Beyonce, Levi Strauss & Co, Advertising and Marketing, Jeans (Apparel) The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” NYT > Business
How Levi’s Turned a Beyoncé Song Into an Ad Campaign
