No business succeeds in isolation. The right partnerships can open doors to new markets, amplify brand awareness, and create opportunities that wouldn’t be possible alone.
But not all collaborations lead to success—choosing the right partners and structuring the relationship effectively is key. Whether it’s teaming up with complementary brands, leveraging influencer relationships, or tapping into strategic alliances, partnerships can be a game-changer for business growth.
So, how do you make them work for you? In this week’s edition of Let’s Talk, our experts break it down, sharing insights on what makes a partnership thrive—and what to avoid.
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Becky Heidesch, Author, Founder of WSS Executive Search
“Leveraging partnerships can be a powerful strategy for business growth. Here are some effective ways to do so:
- Co-Branding: Partner with complementary brands to create co-branded products or services, tapping into each other’s customer base and increasing brand visibility.
- Joint Marketing Campaigns: Collaborate on marketing campaigns like webinars and social media promotions to save resources, cut costs, and expand your audience reach.
- Referral Programs: Establish referral programs with partners, offering incentives for customer referrals to create a win-win situation.
- Cross-Promotions: Promote each other’s products or services through email newsletters, blog posts, or social media shoutouts to reach new customers and build trust.
- Exclusive Offers: Create exclusive offers or bundles for your partner’s customers, adding value to their audience while introducing your brand.
- Shared Events: Host joint events such as workshops, seminars, or networking sessions to build relationships and showcase expertise.
“Additionally, keep your contacts up to date and stay connected with current or past partners through newsletters or social media posts. This helps maintain your network and leverage partnerships more effectively over time. By creatively leveraging partnerships, you can expand your reach, enhance your brand, and drive business growth.”
Bryan Williams, Founder, Hockey Stick Advisory
“Partnerships are more than collaborations, they’re catalysts for exponential growth. The key lies in designing partnerships with intention and strategy, rather than treating them as transactional opportunities.
“The first step is identifying gaps in your business and seeking partners whose strengths complement your own. Whether it’s access to new markets, enhancing customer value, or leveraging shared resources, strategic partnerships should align with your goals and values.
“Effective partnerships go beyond short-term wins. They build credibility, trust, and loyalty, signalling to customers that your business is reliable and aligned with their expectations. A well-executed collaboration doesn’t just expand reach; it amplifies value for your existing audience, creating an ongoing source of impact.
“The best partnerships are transformational. They combine resources, industry insights, and shared vision to deliver holistic solutions. When your tools, systems, and goals align with those of your partner, you create something greater than the sum of its parts, a foundation for long-term, sustainable growth.
“At Hockey Stick Advisory, we believe that partnerships, when approached intentionally, are the driving force behind meaningful success. They don’t just add value, they multiply it!”
Andrew Habgood, Vice President, Partner Ecosystem, APJ at Elastic
“Businesses across industries increasingly recognise the value of collaborating with the right partners to scale their success. These partnerships go beyond simple transactions—they involve co-creating solutions, integrating innovative technologies, and meeting customers’ needs. At Elastic, partner empowerment is key to our business growth strategy. By identifying key gaps and opportunities in the ecosystem, we can equip them with the tools, resources, and training they need to thrive in their market.
“Elastic demonstrates its commitment to mutual success with our robust partner support structure that offers training, technical certifications and access to the Elastic partner portal, a central platform for all resources. Elastic also provides a three-tiered partner incentive program and an Elastic Verified managed service provider (MSP) program, allowing MSPs to differentiate themselves from non-verified MSPs.
“Working closely with partners will enable customers to leverage internal data with our Search AI platform, resulting in relevant and impactful generative AI outputs. One key advantage of our platform is that it eliminates the need for constant model retraining, making AI deployment simpler and more scalable for businesses without ongoing complexities. This powerful capability has resonated deeply with our partners, motivating them to build expanded solutions underpinned by our Search AI platform.”
Sumir Bhatia, President, Asia Pacific, Infrastructure Solutions Group (ISG), Lenovo
“Strategic partnerships are essential for driving business growth, but success requires more than collaboration—it demands trust, alignment, and a commitment to shared outcomes. At Lenovo ISG, we approach partnerships with a long-term perspective, viewing them as extensions of our business rather than separate entities.
“This mindset has helped us build a strong ecosystem of 30K+ trusted partners, driving over 90% of our business. Our channel-first approach ensures partners have the right & latest tools, training, and support needed to succeed, fostering mutual trust and growth.
“Innovation thrives in partnerships focused on co-creation. Through our AI Innovators Program, we collaborate with industry-leading software partners to combine cutting-edge AI software with our AI-ready end-to-end infrastructure. This has resulted in 165+ AI-ready solutions, demonstrating how co-innovation strengthens market competitiveness for all involved.
“Ultimately, partnerships flourish when built on trust, a shared vision, and mutual investment. By embracing these principles, businesses can amplify their capabilities, expand market reach, and achieve sustainable growth.”
Matt Loop, VP and Head of Asia, Rippling
“For businesses looking to scale, aligning with the right partners can lead to innovative solutions and open up new growth opportunities. The key lies in finding collaborations that best complement your strengths while filling critical gaps – these create value, enhance capabilities, and open up new opportunities for both parties.
“At Rippling, we’ve seen firsthand how our partners can provide the expertise and resources needed to tackle complex challenges. For instance, our partnership with Pay Australia addresses the ongoing payroll talent shortage in Australia. By bringing together Pay Australia’s in-depth knowledge of local payroll compliance with Rippling’s advanced workforce management technology, we’re able to deliver a seamless, efficient solution, tailored for local Australian businesses.
“By combining strengths, we unlock growth opportunities. A well-matched partnership can streamline operations, improve the customer experience, and build lasting value. The key to leveraging partnerships for growth is focusing on shared goals, aligning values, and integrating complementary expertise to create solutions that serve both businesses and their clients.”
Anthony Capano, Regional Director of ANZ, Intuit Mailchimp
“Strategic partnerships are one of the most effective ways for marketers to grow their businesses and connect with new audiences. By teaming up with complementary brands, they can improve customer experiences and build stronger loyalty.
“Co-marketing campaigns are a great example. When major brands like Nike collaborate with top designers, they pool their resources to create something exclusive, increasing brand visibility and attracting new customers. Referral partnerships also make a big impact—imagine a fitness brand teaming up with a nutrition company to cross-promote each other’s services and offer bundled solutions to customers.
“Distribution partnerships open doors to new markets, while loyalty collaborations, like shared rewards programs, can keep customers coming back for more. These partnerships offer customers more value and help businesses build trust.
“In today’s competitive market, partnerships are essential. When marketers use them effectively, they reach new customers and strengthen relationships with existing ones, driving sustainable growth.”
Franco Flore, Director, APJ Partner Sales, Smartsheet
“Leveraging strategic partnerships is one of the most effective ways to fuel business growth. Combining expertise, resources, and innovation allows businesses to create unmatched value that drives market expansion and operational success. At Smartsheet, we understand that as our business evolves, an adaptable partner ecosystem is the key to ensuring that our partners and customers continue receiving the greatest value.
“By working closely with partners, you can tap into new customer segments and markets, enhance product offerings, and drive market adoption. Key strategies include:
- Scaling and Flexibility: As market conditions evolve, a company must remain flexible to adapt to new opportunities and changes in the competitive landscape.
- Providing Comprehensive Training and Resources: Equip partners with the tools, knowledge, and support they need to succeed thereby adding value to both partners and customers.
- Enabling Co-Innovation: Collaborate with partners to drive product innovation that meets the unique needs of different industries, creating solutions that go beyond what your business can offer on its own, while providing users with streamlined services.
“Beyond partnerships, it’s about creating systems that evolve with customer needs. Businesses must invest in solutions that streamline processes and encourage confidence in adopting change. In dynamic industries, systems that evolve with clients’ needs help maintain momentum and ensure accountability, even as market conditions shift.”
Beni Sia, General Manager & Senior Vice President, APJ, Veeam
“Strategic partnerships are essential for business success and there are commonly three actions taken that drive the best growth:
- Deliver consistent value: We’ve built trust and reputation by consistently giving partners valuable input from our award-winning ProPartner Program, providing innovative tools, tailored solutions, training and certifications. However, we also cultivate Partner Advisory Boards to directly influence these programs and ensure alignment.
- Network with intent: Not all customer requirements are the same, nor are our partners’ expertise. We’re careful to ensure that who we partner with represents the best success for our customers and that consequently means the same for our partners.
- Collaborate for long-term success: For truly strategic partnerships, be prepared to adapt your business. For instance, while our extended five-year strategic partnership with Microsoft bolsters our offerings with their technologies, it’s a commitment we’ve dedicated co-innovation teams to. While significant work, investing at this magnitude has led to enhanced data protection solutions, and opened new avenues for growth.
“With businesses rarely able to succeed alone, prioritising mutual success and committing to long-term strategic partnerships are key for those looking for sustainable growth.”
Lisa Jones, Entrepreneur, Founder & CEO of SHE-Com
“As the founder of three multi-million dollar brands, I know that the right partnerships can be a game-changer for any business. Whether it’s collaborating with complementary brands, co-creating products, or tapping into new audiences, strategic partnerships help scale businesses faster, share resources, and amplify impact.
“However, not all partnerships are created equal. Success lies in alignment—shared values, common goals, and a win-win dynamic. The best partnerships feel like an extension of your business, built on trust, clear expectations, and long-term vision.
“For start-ups, partnerships can fast-track credibility and expand reach. For established businesses, they can provide the push needed to break into new markets or refine positioning. The key is being intentional—understanding what you bring to the table and what you need in return.
“To truly leverage partnerships for growth, focus on alignment, communication, and value creation. Know your non-negotiables, set clear expectations, and always think long-term. The right partnerships don’t just accelerate growth—they create resilience, unlock new opportunities, and drive lasting success.”
Damien Sheehan, Country Head of Australia, International Workplace Group
“At the International Workplace Group, managed partnerships are critical to our global and local business growth. Working with property owners, investors and franchisees across the world is central to our capital-light growth strategy. It’s an approach that benefits all parties, empowering our partners to turn today’s surge in demand for hybrid working into valuable, cash-generating and profitable businesses.
“Our partners are important to us because they not only own or manage the buildings where our customers work, but they also bring us the benefits of their experience across a range of niche and local markets to deepen our understanding of specific customer needs. In turn, our partners need flexible, bespoke relationships based on shared trust, enabling them to maximise the benefits of our proven business model, our experience, the power of our brands and our global leadership position.
“We are the leading global provider of hybrid working solutions, the area of the global workspace market that’s in the most vibrant growth today – and predicted to show huge growth by 2030. As such, we are uniquely well-positioned to help ambitious businesses diversify into this fast-growing sector, leveraging our 35 years of experience and our deep understanding of over 120 national markets.”
Rahul Tabeck, Regional Sales Director of ANZ, SolarWinds
“Partnerships offer a strategic advantage by enabling organisations to access specialised skills and resources they might not possess internally. By teaming up with partners who have complementary strengths, businesses can enhance their capabilities and expand their reach.
“For example, working with a managed service provider (MSP) or a reseller allows an organisation to tap into new markets or provide services beyond their expertise. These partnerships bridge skill gaps, drive innovation, and optimise efficiency, fostering growth and improving service delivery.
“Effective partnerships in the IT sector rely on seamless integration, where tools and solutions work together to simplify processes and reduce costs. Collaborating with the right partners ensures technologies integrate across environments, providing unified visibility and control. This leads to better decision-making, streamlined operations, and enhanced performance.
“By aligning with the right partners and maintaining open communication, businesses can meet customer needs and position themselves to scale and adapt to future advancements.”
Warren Schilpzand, Area Vice President of Australia, New Zealand and Japan, DataStax
“Leveraging partnerships for business growth relies on the ability to scale together. For Australian businesses, strong partnerships mean access to advanced AI capabilities without compromising security or compliance, helping them remain competitive in a rapidly evolving digital landscape. As local brands increasingly adopt AI technologies, many face the complex challenge of efficiently developing and securing AI applications to leverage their data assets.
“A unified, end-to-end solution can simplify AI development, enhance security and enable continuous optimisation. DataStax empowers enterprises and open-source communities to build smarter, more efficient applications that make a lasting impact on our world.
“One example is DataStax’s partnership with NVIDIA, which helps enterprises overcome challenges by providing a unified AI platform that reduces development time by 60 per cent. The DataStax AI Platform built with NVIDIA AI integrates with NVIDIA AI Enterprise software to help enterprises unlock 19x better performance throughput, enabling businesses to harness their data securely and efficiently, improving AI performance and scalability.
“Our business also grows by working with impactful customers like Wikimedia Deutschland, which relies on the DataStax AI Platform to enhance the accessibility of Wikidata, the world’s largest open-source knowledge graph. By vectorising this vast dataset, we support the open-source community while demonstrating how scalable AI solutions benefit global knowledge-sharing initiatives and impact the world.”
Lauren Clemett, CEO, The Audacious Agency
“As a premier awards writing agency, we know we are part of a larger profile-building food chain that requires a multifaceted approach which extends beyond awards. This includes elements like a strong online presence, compelling content, and diverse platforms for visibility.
“To maximize growth and make sure our clients get the help they deserve, instead of trying to help every Mary in the dairy, we’ve applied strategic partnerships with those occupying other links in this chain, including PR, advertising and marketing agencies, grant writers, website developers and SEO specialists, publishing companies, social media managers and speaker trainers.
“We know where our services fit within the broader ecosystem and who we want to work with, which has made it incredibly easy to identify ideal partners who serve the same target audience but offer complementary services. These mutually beneficial relationships expand our reach and provide a comprehensive solution for existing clients while driving new business leads.
“The best way to leverage any partnership is to find an obvious and easy way to refer business to each other that naturally fits with and enhances the client experience.”
David Boyer, VP and Head of ANZ, ShipStation
“For businesses, partnerships aren’t just a nice-to-have — they’re a competitive advantage.
“The right collaboration can help you to streamline operations, access new markets, and improve customer experience. Whether that means integrating with tech vendors to streamline shipping or partnering with a carrier network for better delivery options, the right partnerships can unlock new growth opportunities.
“The right partner will complement your strengths and help you overcome challenges — like increasing speed or reducing costs. At ShipStation, we’re always seeking opportunities with our network of over 400 partners globally to simplify order fulfilment for businesses and set them up for long-term success, and are excited for what’s to come this year.”
John-David Klausner, Senior Vice President, Business Development at Loop
“Partnerships have evolved beyond being a ‘nice to have’—they are a strategic driver of business growth, enabling brands to deliver a consistent and seamless customer journey powered by integrated technologies. A key factor lies in integrations that deliver synergy, where combined technologies provide more value than each could individually—think better data insights, time-saving automation, and revenue uplift. High adoption of these integrations is often a catalyst for strategic moves like software white labelling or mergers and acquisitions.
“For example, what started as a partnership between Loop and Wonderment—a customer experience and advanced order tracking platform for Shopify merchants—evolved into a full acquisition to better support e-commerce brands. Our shared commitment to building exceptional products and optimizing customer experiences made the partnership a natural fit. Loop brings AI-powered insights that transform shipping and returns data into actionable intelligence, while Wonderment provides real-time shipment visibility through tracking pages and proactive alerts. Together, we’re helping merchants streamline operations and enhance customer satisfaction while extending platform value through deeper post-purchase insights.
“The best partnerships are built on shared vision and mutual benefit. When done right, they create entirely new avenues for growth, helping businesses stay ahead in an increasingly competitive market.”
Ben Lovitt, Marketing Director ANZ at SharkNinja
“At SharkNinja, we believe that strategic partnerships are a tool to drive brand love and share our 5-star product storytelling.
“The key to a successful partnership is aligning with partners who share your values, vision and operate in sync with your tempo. The right partnership will connect you with new audiences, build credibility and unlock new opportunities for your business.
“Through partnerships with A-League and Cricket Tasmania, SharkNinja has experienced firsthand how impactful the right partnerships can be. Collaborating with leading sports organisations such as Cricket Tasmania and the wider A-League competition as a whole has allowed us to engage authentically with passionate and established fan communities. These types of partnerships go beyond traditional sponsorships; they’re about creating shared experiences that connect people to our brand in fresh and meaningful ways.
“Whether it’s supporting grassroots initiatives or hosting fan activations that add value to game-day experiences, these collaborations help us build trust and loyalty while expanding our reach.
“The takeaway for any business? Look for partners who complement your strengths, bring unique value to the table, and share your commitment to delivering exceptional experiences. By doing so, you can create win-win scenarios that drive both brand growth and meaningful customer connections.”
Michael Haynes, SME Business Growth Specialist, Listen Innovate Grow
“Strategic partnerships can be a powerful growth driver for B2B firms
“For those of us working in B2B Professional Services such as Accounting, Technology and Law, need to think broadly about how strategic partnerships can be leveraged.
“A well-matched partnership allows firms to co-develop solutions, expand market reach, and enhance credibility.
“Recommended steps to identifying the appropriate partnerships to drive business growth include:
- Getting clear on your company’s key goals
- Obtaining an in-depth understanding of the needs, priorities and goals (both present and future) of your key clients and prospects. Be sure to obtain a Buyer/Decision-Maker perspective
- Identify gaps in clients’/prospects future needs and then determine what’s required to fill that gap (e.g market access, specific skills/knowledge)
- Compile a list of potential strategic partners
- Determine criteria for partner selection
“Success hinges on clear communication and a structured approach. Define shared goals, establish collaboration frameworks, and ensure ongoing engagement. Partnerships flourish when firms actively share insights, co-market effectively, and explore ways to deepen client impact together.”
Elise Balsillie, Head of Thryv Australia & New Zealand
“Strategic partnerships can be powerful catalysts for growth, particularly when driven by clear objectives and smart use of technology. The key is identifying partners who align with your values, target audience and capabilities, ensuring a complementary fit. Shared goals, such as expanding into new markets, co-developing products, or enhancing customer experiences, set the foundation for mutual success.
“Clear communication and structured planning are crucial. Define measurable outcomes early, establish a roadmap for collaboration and ensure both parties are accountable. Tools such as customer relationship management (CRM) systems can track leads and engagement from joint campaigns, while project management platforms help streamline collaboration and ensure nothing falls through the cracks.
“For small businesses, partnerships offer a cost-effective way to access new audiences or expertise. For instance, a boutique fitness studio teaming up with a wellness coach can deliver integrated health programs that draw a loyal customer base. A key tactic is co-branding jointly creating content or hosting events that elevate both brands while providing value to customers.
“Data-driven insights should also guide your partnership strategy. Analysing customer behaviour or market trends can help identify the right partners and evaluate performance. Regularly review metrics such as customer acquisition rates, lead conversions or revenue growth to ensure the partnership is delivering value.
“Partnerships should be viewed as long-term investments, not quick wins. By focusing on innovation and leveraging tools that enhance collaboration and impact, businesses can transform partnerships into powerful growth engines, driving new opportunities and fostering lasting success.”
Jonathan Reeve, Vice President, APAC at Eagle Eye
“At Eagle Eye, our motto is to follow the golden rule: treat others the way you wish to be treated. We aim to apply this to everyone we work with, and our partners are no exception. We find that the more aligned and authentic the partnership is, the more beneficial it will be for both parties, creating long-lasting, impactful relationships that drive mutual success.
“We believe that the secret to building partnerships that drive business growth involves aligning with trusted, like-minded companies who are also committed to the golden rule. As an example, Eagle Eye recently became a certified member of the MACH Alliance; a not-for-profit organisation that advocates for open, best-of-breed technology ecosystems. The MACH certification signals that Eagle Eye’s technology meets the high standards required for modern, flexible and scalable digital systems – qualities enabling businesses to quickly adapt to evolving customer demands and technological advancements. This endorsement not only enhances Eagle Eye’s credibility but also deepens its partnerships with other MACH members like Google Cloud, commercetools and Bloomreach, all of whom are already part of the ecosystem.
“The MACH certification is an example of a strategic move that has the power to strengthen a company’s position in the market. By focusing on innovation and collaboration, a successful partnership can help to drive business growth while offering customers the most cutting-edge, adaptable solutions.”
Billy Loizou, Area Vice President, APAC at Amperity
“The most effective way to leverage partnerships for business growth is to identify those that create genuine and mutual value. This means seeking out complementary businesses that share similar goals and customer bases, where both parties can benefit from each other’s strengths. Amperity exemplifies this approach through its strategic alliances with top-tier companies like Databricks, Deloitte Digital, and Slalom Consulting.
“The Databricks partnership demonstrates how strategic collaboration can deliver tangible business value. By integrating Amperity’s Customer Data Cloud with Databricks, brands can seamlessly unify and analyze customer data without complex technical hurdles. This focused partnership earned Amperity the title of Databricks’ Communications, Media, and Entertainment Partner of the Year, highlighting how deep collaboration can drive innovation and market leadership.
“Similarly, Amperity’s partnership with Slalom showcases the power of aligned expertise. Together, they help brands break down data silos, leading to improved analytics, more accurate audience segmentation, and enhanced ROI. This partnership exemplifies why organizations should prioritize quality over quantity in their strategic relationships.
“The success of these partnerships stems from having well-defined goals and metrics. Whether focusing on customer acquisition, market expansion, or revenue targets, successful partnerships require clear agreements on responsibilities, resource commitments, and revenue- sharing models. Ultimately, deep, strategic partnerships that align with core business goals consistently deliver more value than numerous superficial relationships.”
Alex Naumovski, Public Spectrum Portfolio and Partnerships Director at Akolade
“Strategic partnerships are most effective when combined with high-impact brand positioning at industry events. Speaking engagements, panel discussions, and roundtables provide a platform to share expertise, establish credibility, and engage directly with key decision-makers. These opportunities allow businesses to demonstrate thought leadership while fostering valuable industry relationships.
“Beyond content-driven participation, branding through networking drinks, coffee carts, and exhibition spaces enhances visibility and engagement. A well-placed coffee cart, for example, creates a positive brand association, while hosting a networking session at our data analytics event facilitates meaningful conversations in a relaxed setting. Exhibition spaces serve as a direct touchpoint for showcasing solutions and building long-term connections.
“By integrating thought leadership with strategic brand activations, businesses can create multiple engagement opportunities that drive awareness, build trust, and generate high-value leads. The key is to align these efforts with the right audience, ensuring maximum impact and long-term business growth.”
Anton Onufriienko, Head of Business Unit at Devart
“Partnerships provide a lot of opportunities for business growth. For one, at Devart, our partner network accounts for up to 20% of our revenue structure. Its impact cannot be overestimated. However, to succeed, it’s important to use complex approach to such programs. Here’s our experience:
- Entering new markets: Until last year, our presence in Asia, particularly in China, was limited due to the region’s unique challenges. Partnering with a local distributor allowed us to bypass costly localization, marketing, and office setup efforts, enabling dynamic growth.
- Expanding the target audience: With over 300 resellers and counting, we’re reaching clients who previously weren’t aware of Devart but have specific needs our software addresses.
- Tapping into the enterprise segment: System integrators often work on large-scale projects for enterprise clients, incorporating our solutions as part of their offerings. This allows us to meet complex enterprise requirements.
- Promoting campaigns: Our affiliate network enhances the reach of promo events like Black Friday sales and Devart’s anniversary campaigns, driving ROI.
“Beyond these areas, our partnerships extend to technological platforms, ambassadors, and co-marketing initiatives. A transparent, win-win approach that aligns with the interests of all parties is key to boosting partnerships.”
Anurag Vasisth, Co-Chair and Group Chief Executive Officer, Loyalty Now
“Strategic partnerships are vital for driving business growth, especially in a fluctuating economy marked by evolving consumer behaviour. By collaborating with complementary businesses, brands can deliver enhanced value, streamline operations, and meet customer expectations.
“Partnerships around loyalty programs are especially impactful, letting businesses jointly provide cost-saving promotions, cashback offers, and tailored discounts for value-conscious consumers. A key strategy is integrating loyalty programs into secure payment-linked platforms, simplifying the customer journey and providing seamless engagement opportunities. These programs leverage shared resources and technologies to deliver frictionless experiences that increase consumer satisfaction without compromising security.
“For example, retailers can partner with Payment Card Industry Data Security Standard (PCI DSS) Level 1-certified technology providers to adopt secure digital loyalty platforms that provide data driven insights. These platforms support dynamic personalisation and predictive offers that cater to individual preferences. This lets brands provide greater value for customers by mapping rewards and discounts to their behaviours and broader shopping trends, delivering more meaningful experiences at the point of sale.
“Economic pressures require brands to adapt and innovate. Partnerships let businesses pool expertise, share data responsibly, and create interconnected ecosystems. These collaborations can enhance consumer retention, drive brand loyalty, and improve return on investment for loyalty programs.”
Andy Reid, High Performance Coach, Speaker & Author of ‘Success Curious’
“As Steven Covey highlights in his famous work ‘7 Habits Of Highly Effective People’, the key to realising the peak of our potential is to achieve an interdependent existence.
“Every business is restricted by its own limitations, & every leader chained down by the things they don’t know. To leverage from partnerships successfully is to recognise where those blinds spots are in each other’s business/operation, and identify how those gaps can be satisfied by skills that the other party can bring.
“It takes a swallowing of one’s pride, but if both sides can come at it in the right way, and have clear accountability to each other around responsible roles, then the collective success is substantially greater than the individual wins.”
Goro Gupta, Founder and CEO of Ethical Property Investments
“For us, at Ethical Property Investments, the best way to leverage partnerships for business growth is to collaborate with key organisations that share our vision and values. Our partnership with the NDIS, SDA, and Empowered Liveability has housed 150+ people with disabilities, prevented dozens from slipping into homelessness and given over 200 property investors high-yield returns (almost double the industry standard).
“People with significant functional impairments or complex support needs require homes that accommodate their limitations. It is the SDA’s responsibility to ensure that houses built for these purposes satisfy the needs of their occupants to qualify for NDIS funding.
“Empowered Liveability is the intermediary with their deep understanding of accessibility requirements and the SDA framework. By partnering with Ethical Property Investments, EL ensures properties meet strict regulatory and design standards, making them suitable for tenants with disabilities while remaining attractive to investors.
“These partnerships are about much more than business growth, although that is a bonus. We’re creating homes that become lifelong backdrops for happy memories. People who never thought an independent life was possible, are thriving as a result of strategic teamwork. This is the #DoGoodMakeMoney movement!”
Johann Oberholzer, Founder of Sole App
“Your subscriptions should be your most important partnership
“Business growth is all about leveraging the partnerships you have available to you, particularly tools and platforms that many business owners under-utilise and overlook. The truth is business owners are constantly dealing with a never-ending to-do list, and when you’re the one in charge, it can be hard to prioritise your time amongst competing priorities.
“From accounting to marketing, sales, and admin, sole traders, freelancers, and small business owners of every stripe are trying to do it all with finite time and resources and perhaps a limited skill set in these areas. They need to leverage apps and subscriptions which streamline ongoing tasks like invoicing and following up on payments, make bookkeeping easier, and remove the need for expensive professional assistance.
“Day-to-day business is made up of a litany of repetitive jobs that should be automated with the help of a subscription service. According to Slack data, small business owners are losing 96 minutes of productivity daily – the equivalent of 3 weeks per year on “unproductive tasks”. Partnerships with technology are key and are the secret weapon to freeing up time for more high-level and strategic work that will actually drive business growth.”
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In this week’s edition of Let’s Talk, we’re diving into how to make partnerships your business’s secret weapon—and what to avoid to keep them from falling flat Featured, Let’s Talk, Business Dynamic Business
