‘I founded Loaded — Nuts and Zoo were launched by cynical people attempting to slice off more market share’

A new BBC documentary about Loaded magazine looks back on 1990’s and 2000’s lad culture — and how magazines spawned it. The title’s original editor James Brown says not all men’s publications were bad

 A new BBC documentary about Loaded magazine looks back on 1990’s and 2000’s lad culture — and how magazines spawned it. The title’s original editor James Brown says not all men’s publications were bad Lifestyle