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Investors more likely to opt for green labels over financial returns, fueling greenwashing concerns

Investors more likely to opt for green labels over financial returns, fueling greenwashing concerns

Over the past decade, sustainable investing has exponentially grown in its global impact and popularity. This emerging trend led University of Waterloo researchers to investigate how green labels influence investment decisions. The study is published in the journal Humanities and Social Sciences Communications. Over the past decade, sustainable investing has exponentially grown in its global impact and popularity. This emerging trend led University of Waterloo researchers to investigate how green labels influence investment decisions. The study is published in the journal Humanities and Social Sciences Communications. Economics & Business Phys.org – latest science and technology news stories

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