Influencers are pushing back against consumerism by encouraging followers to repair or repurpose their stuff. But is this ‘trend’ just what many people call normal life?
“This is your daily reminder that most of the content you see online is not the way most people live,” says sustainability influencer Sabrina Pare, in a video she posted to her 250,000 TikTok followers recently. “It is OK to be content with your simple life,” she continues as she makes her bed. “It is not normal to do massive clothing hauls, daily trips to Target and have a new outfit every day. Nor do I think it should be aspirational.”
It is one of a slew of videos that are surfacing online of people making a point of using and appreciating what they already have, or what they find on online hand-me-down groups, rather than showing new clothes acquired on the daily from Amazon or the next Stanley cup accessory, or the latest Dyson hairdryer. It’s all part of a trend aiming to encourage people to reconsider how much they consume – say hello to underconsumption core.
Continue reading… Influencers are pushing back against consumerism by encouraging followers to repair or repurpose their stuff. But is this ‘trend’ just what many people call normal life?“This is your daily reminder that most of the content you see online is not the way most people live,” says sustainability influencer Sabrina Pare, in a video she posted to her 250,000 TikTok followers recently. “It is OK to be content with your simple life,” she continues as she makes her bed. “It is not normal to do massive clothing hauls, daily trips to Target and have a new outfit every day. Nor do I think it should be aspirational.”It is one of a slew of videos that are surfacing online of people making a point of using and appreciating what they already have, or what they find on online hand-me-down groups, rather than showing new clothes acquired on the daily from Amazon or the next Stanley cup accessory, or the latest Dyson hairdryer. It’s all part of a trend aiming to encourage people to reconsider how much they consume – say hello to underconsumption core. Continue reading… Fashion, Life and style, Environment, TikTok
