‘It’s going to be messy’: the rise of the supersized sandwich in the UK

‘It’s going to be messy’: the rise of the supersized sandwich in the UK

Sandwiches, Food, Food & drink industry, Business, UK news, Retail industry, Fashion, Life and style Business | The Guardian

​They pack colossal amounts of carbs and are impossible to eat on the go but the American-style XXL sarnie is filling sandwich shops with inventive offeringsWhen it comes to sandwiches, it turns out size really does matter.Across the country, from east London to Edinburgh, supersized sarnies with a girth of at least four inches are trending. In the hours leading up to lunchtime you’ll find customers queueing around the block before that day’s batch of colossal carbs sell out. And while some outlets have a “stack it high and sell it cheap” approach, others are constructing towering sarnie structures using seasonal and organic produce with prices hovering around the £12 mark. Continue reading… 

They pack colossal amounts of carbs and are impossible to eat on the go but the American-style XXL sarnie is filling sandwich shops with inventive offerings

When it comes to sandwiches, it turns out size really does matter.

Across the country, from east London to Edinburgh, supersized sarnies with a girth of at least four inches are trending. In the hours leading up to lunchtime you’ll find customers queueing around the block before that day’s batch of colossal carbs sell out. And while some outlets have a “stack it high and sell it cheap” approach, others are constructing towering sarnie structures using seasonal and organic produce with prices hovering around the £12 mark.

Continue reading… 

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