Low alcohol sales boom ahead of Euros final

Low alcohol sales boom ahead of Euros final

Alcohol, Euro 2024, Society, Wine, Beer, Spirits, Food, Football, European Championship, UK news Business | The Guardian

​More fans are embracing ‘nolo’ booze and canned ‘mocktails’ while watching the game to be sure of a clear head the next dayFor some England fans it would be unthinkable to watch the Euro 2024 final without a beer in hand, but with the prospect of work in the morning, many will be dodging a hangover by switching to alcohol-free booze.Retailers have seen huge sales of no- or low-alcohol (nolo) beer, cider, wine and canned “mocktails” in the past few days, as hosts get ready for Sunday night’s viewing parties. Continue reading… 

More fans are embracing ‘nolo’ booze and canned ‘mocktails’ while watching the game to be sure of a clear head the next day

For some England fans it would be unthinkable to watch the Euro 2024 final without a beer in hand, but with the prospect of work in the morning, many will be dodging a hangover by switching to alcohol-free booze.

Retailers have seen huge sales of no- or low-alcohol (nolo) beer, cider, wine and canned “mocktails” in the past few days, as hosts get ready for Sunday night’s viewing parties.

Continue reading… 

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