Marketers promoting circular luxury products should discard words like “recycled,” “sustainable” and even “eco-friendly,” say QUT researchers, who found consumers prefer a combination of “sustainable” and “progress-focused” action words when considering sustainable luxury buys. Marketers promoting circular luxury products should discard words like “recycled,” “sustainable” and even “eco-friendly,” say QUT researchers, who found consumers prefer a combination of “sustainable” and “progress-focused” action words when considering sustainable luxury buys. Economics & Business Phys.org – latest science and technology news stories
Luxury goods marketing: ‘Progress-focused’ language outshines ‘sustainable’ terms
