She started a nonprofit in New York City in 1971 by asking stores if they would offer reduced prices for people 65 and over. Thousands of retailers said yes. Redo, Maria E (1925-2024), Deaths (Obituaries), Elderly, Shopping and Retail, Prices (Fares, Fees and Rates), Aging, Department for the (NYC), Carter Burden Network, Silver Pages, New York City, Community Concern for Senior Citizens She started a nonprofit in New York City in 1971 by asking stores if they would offer reduced prices for people 65 and over. Thousands of retailers said yes. NYT > Business