Marketers can manage ‘feature creep’ so consumers feel less intimidated by too many features in a product

Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs, vacuum cleaners, and even window blinds you can control from the comfort of your couch. Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs, vacuum cleaners, and even window blinds you can control from the comfort of your couch. Economics & Business Phys.org – latest science and technology news stories

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