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Rebrand to Snickers in 1990 caused uproar but special edition will have limited run in Morrisons storesDepending on your age and resistance to change, potentially it never went away, but 34 years after the shock Snickers rebrand the Marathon bar is making a comeback in the UK.The decision to drop the British name for the treat caused uproar back in 1990 and some diehard fans have been complaining about it ever since. So, with this nostalgic audience in mind, Mars has announced it is making a “special Marathon retro edition”. Continue reading…
Rebrand to Snickers in 1990 caused uproar but special edition will have limited run in Morrisons stores
Depending on your age and resistance to change, potentially it never went away, but 34 years after the shock Snickers rebrand the Marathon bar is making a comeback in the UK.
The decision to drop the British name for the treat caused uproar back in 1990 and some diehard fans have been complaining about it ever since. So, with this nostalgic audience in mind, Mars has announced it is making a “special Marathon retro edition”.
