Minimum pricing can be very effective in reducing demand for cheap high-strength alcohol amid concerns about affordability fueling problematic drinking, according to a study on the impact of the measure during the COVID lockdown. Minimum pricing can be very effective in reducing demand for cheap high-strength alcohol amid concerns about affordability fueling problematic drinking, according to a study on the impact of the measure during the COVID lockdown. Economics & Business Political science Phys.org – latest science and technology news stories