Cement obviously benefited due to low fuel prices, etc, so they are sustaining the profitability. But in paints, like I have mentioned for the last three years, once Grasim becomes aggressive and once their products actually come into the market and they start pushing it because of the huge investments they have made in the paint segment, we will see margins getting squeezed for the existing players, so that started now. Cement obviously benefited due to low fuel prices, etc, so they are sustaining the profitability. But in paints, like I have mentioned for the last three years, once Grasim becomes aggressive and once their products actually come into the market and they start pushing it because of the huge investments they have made in the paint segment, we will see margins getting squeezed for the existing players, so that started now. Economic Times