Ms. Rachel, YouTube Star, Is Creating a Holiday Toy Frenzy

Rachel Accurso might be this era’s Mr. Rogers, if he were on YouTube, TikTok and Instagram. Toy companies and publishers all want a piece of the action. Ms. Rachel (TV program) (Ttl) (TV Program), Toys, Accurso, Rachel, Accurso, Aron, YouTube.com, Computers and the Internet, Television, Children and Childhood, Voice and Speech, Content Type: Personal Profile, Spin Master, Social Media, Books and Literature, Babies and Infants, Book Trade and Publishing, Screen Time (Device), Generation Z, Age, Chronological, Dolls, Shopping and Retail, Christmas, Instagram Inc, TikTok (ByteDance), Walmart Stores Inc, Target Corporation, Amazon.com Inc, Rogers, Fred Rachel Accurso might be this era’s Mr. Rogers, if he were on YouTube, TikTok and Instagram. Toy companies and publishers all want a piece of the action. NYT > Business

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