Ms. Rachel, YouTube Star, Is Creating a Holiday Toy Frenzy

Rachel Accurso might be this era’s Mister Rogers, if he had been on YouTube, TikTok and Instagram. Toy companies and publishers all want a piece of the action. Children and Childhood, Babies and Infants, Content Type: Personal Profile, Video Recordings, Downloads and Streaming, Social Media, Advertising and Marketing, Computers and the Internet, Voice and Speech, Screen Time (Device), Toys, Dolls, Accurso, Rachel (Ms Rachel), Accurso, Aron (Mr Aron), Ms. Rachel (TV program) (Ttl) (TV Program), YouTube.com, Spin Master Rachel Accurso might be this era’s Mister Rogers, if he had been on YouTube, TikTok and Instagram. Toy companies and publishers all want a piece of the action. NYT > Business

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