Nationalism forces Chinese multinationals to reclaim home-country identity

Amid a rise in nationalism in China, Chinese multinational enterprises (MNEs) are rethinking their strategies abroad, shifting from adopting local identities to embracing their Chinese roots. Amid a rise in nationalism in China, Chinese multinational enterprises (MNEs) are rethinking their strategies abroad, shifting from adopting local identities to embracing their Chinese roots. Economics & Business Political science Phys.org – latest science and technology news stories