Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities and pushing for All-Star votes. Social Media, Basketball, China, Brunson, Jalen (1996- ), East Goes Global, National Basketball Assn Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities and pushing for All-Star votes. NYT > Business
NBA Stars Like Jalen Brunson Enlist Social Media Surrogates to Expand Reach in China
