People find it hard to resist negative messages. A recent University of Michigan study reveals that recipients are more likely to engage with emails containing negative sentiment sent by the Environmental Defense Fund, a U.S. based nonprofit organization. Specifically, emails with a negative tone were more frequently opened, and recipients were more likely to click on links within these emails, compared to those with a positive tone. People find it hard to resist negative messages. A recent University of Michigan study reveals that recipients are more likely to engage with emails containing negative sentiment sent by the Environmental Defense Fund, a U.S. based nonprofit organization. Specifically, emails with a negative tone were more frequently opened, and recipients were more likely to click on links within these emails, compared to those with a positive tone. Social Sciences Political science Phys.org – latest science and technology news stories
Negative sentiment in environmental advocacy emails found to boost engagement
