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Brian Niccol aims to turn around coffee chain, which has reported falling sales, revenue and profitsThe new boss of Starbucks has pledged to shake up its “overly complex menu” in an effort to turn around the struggling coffee chain.Brian Niccol, who joined the company as chief executive in September, said Starbucks needed to “fundamentally change” its strategy in order to win back customers. Continue reading…
Brian Niccol aims to turn around coffee chain, which has reported falling sales, revenue and profits
The new boss of Starbucks has pledged to shake up its “overly complex menu” in an effort to turn around the struggling coffee chain.
Brian Niccol, who joined the company as chief executive in September, said Starbucks needed to “fundamentally change” its strategy in order to win back customers.