New study shows neutrality on social issues can still alienate consumers

New study shows neutrality on social issues can still alienate consumers

On February 28, consumers across the country took part in an “economic blackout,” halting all spending to protest cuts to diversity, equity and inclusion (DEI) initiatives. Social media backlash from both conservatives and liberals regarding DEI has plagued brands for over a month, prompting the question, “Should companies just stay silent on the topic?” On February 28, consumers across the country took part in an “economic blackout,” halting all spending to protest cuts to diversity, equity and inclusion (DEI) initiatives. Social media backlash from both conservatives and liberals regarding DEI has plagued brands for over a month, prompting the question, “Should companies just stay silent on the topic?” Economics & Business Phys.org – latest science and technology news stories

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