The study found that as perceptions of income inequality increased, consumers value counterfeit luxury products for their “egalitarian value,” a worth associated with the fake goods’ perceived ability to restore equality in society. The study found that as perceptions of income inequality increased, consumers value counterfeit luxury products for their “egalitarian value,” a worth associated with the fake goods’ perceived ability to restore equality in society. Social Sciences Economics & Business Phys.org – latest science and technology news stories
Perceptions of income inequality drive consumers’ interests in counterfeit luxury goods, study finds
