Digital platforms and artificial intelligence can enhance the agility, flexibility and resilience of business-to-business (B2B) service companies in volatile markets, a new study from the University of Eastern Finland shows. However, technology alone is not enough, as companies also need capabilities for managing strategic change. Published in Industrial Marketing Management, the qualitative study examined the evolution of capabilities in four service companies that had adopted a digital platform. Digital platforms and artificial intelligence can enhance the agility, flexibility and resilience of business-to-business (B2B) service companies in volatile markets, a new study from the University of Eastern Finland shows. However, technology alone is not enough, as companies also need capabilities for managing strategic change. Published in Industrial Marketing Management, the qualitative study examined the evolution of capabilities in four service companies that had adopted a digital platform. Economics & Business Phys.org – latest science and technology news stories
Platform ecosystems and organizational capabilities boost competitiveness in volatile markets
