Retail industry, Business, Lego, Toys, Life and style, UK news, UK cost of living crisis, Money Business | The Guardian
Toy sales fell in 2024 but industry reports growth in ‘kidult’ collectors of expensive Lego building setsBusiness live – latest updates“Pocket money” toys that actually fit in your pocket have become increasingly popular in the struggling sector as parents seek out cheaper playsets and “kidults” collect mini-figurines based on films and TV shows.In 2024 UK toy sales declined 3.7% to £3.4bn, according to an annual industry report by the market research company Circana. Despite a gloomy headline picture described as “resilient”, there were bright spots as toy collecting took off among Britons of all ages. Continue reading…
Toy sales fell in 2024 but industry reports growth in ‘kidult’ collectors of expensive Lego building sets
“Pocket money” toys that actually fit in your pocket have become increasingly popular in the struggling sector as parents seek out cheaper playsets and “kidults” collect mini-figurines based on films and TV shows.
In 2024 UK toy sales declined 3.7% to £3.4bn, according to an annual industry report by the market research company Circana. Despite a gloomy headline picture described as “resilient”, there were bright spots as toy collecting took off among Britons of all ages.
