Political affiliation may not make a difference in everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers, new research from the University of New Hampshire has found. This may have implications for gift-buying this holiday season and beyond. Political affiliation may not make a difference in everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers, new research from the University of New Hampshire has found. This may have implications for gift-buying this holiday season and beyond. Economics & Business Political science Phys.org – latest science and technology news stories