A modeling study suggests that influential neighbors can be as effective as despotic leaders at promoting social cooperation. Prosocial behaviors can be difficult to sustain in large societies over the long term, as people give into the temptation to defect to strategies that prioritize the well-being of themselves and their immediate family. A modeling study suggests that influential neighbors can be as effective as despotic leaders at promoting social cooperation. Prosocial behaviors can be difficult to sustain in large societies over the long term, as people give into the temptation to defect to strategies that prioritize the well-being of themselves and their immediate family. Social Sciences Political science Phys.org – latest science and technology news stories