March Madness isn’t just about buzzer-beaters and Cinderella stories. Each year—while fans agonize over their brackets—networks, advertisers and sponsors turn college basketball’s biggest stage into a high-stakes business arena. March Madness isn’t just about buzzer-beaters and Cinderella stories. Each year—while fans agonize over their brackets—networks, advertisers and sponsors turn college basketball’s biggest stage into a high-stakes business arena. Economics & Business Phys.org – latest science and technology news stories
Q&A: The business behind March Madness
