On the surface, it is possible to assemble a reasonable outfit from ultra fast fashion sites. But look to the seams and you’ll find a mess of raw edges, loose threads and wonky lines
The black cargo skirt on Temu’s website is mid-length with a split up the back. It’s available in three colours and in every photo the model stands in exactly the same pose. From the detail I can see in the waistband, I’m pretty sure the quality will be OK for the $21.98 price tag. I click “add to cart”.
On the next screen I’m told both the skirt and the mesh Mary-Jane ballet flats ($18.78) I’m buying, are “almost sold out”. A small red clock indicates I should hurry. Strategies like this, that generate a sense of urgency and reward, have seen Temu accused of using addictive and manipulative sales tactics. (When reached for comment, a Temu spokesperson said these “gamified elements” and time-limited deals allow customers to access even greater discounts.)
Continue reading… On the surface, it is possible to assemble a reasonable outfit from ultra fast fashion sites. But look to the seams and you’ll find a mess of raw edges, loose threads and wonky linesGet our weekend culture and lifestyle emailThe black cargo skirt on Temu’s website is mid-length with a split up the back. It’s available in three colours and in every photo the model stands in exactly the same pose. From the detail I can see in the waistband, I’m pretty sure the quality will be OK for the $21.98 price tag. I click “add to cart”.On the next screen I’m told both the skirt and the mesh Mary-Jane ballet flats ($18.78) I’m buying, are “almost sold out”. A small red clock indicates I should hurry. Strategies like this, that generate a sense of urgency and reward, have seen Temu accused of using addictive and manipulative sales tactics. (When reached for comment, a Temu spokesperson said these “gamified elements” and time-limited deals allow customers to access even greater discounts.) Continue reading… Fashion industry, Australian fashion, E-commerce, Fashion, Shein, Life and style, Australian lifestyle
