Women founders are done playing nice. In a world still stacked against them, they’re not begging for a seat—they’re building their own damn table.
From bias-busting execution to cash-over-counsel demands, these trailblazers spill the real talk on what it takes to thrive. Here’s what they really need, straight from the source.
Dr Liz Dallimore, CEO and Managing Director of Argenica Therapeutics
“Women’s strength can often lie in their capacity of empathy, being a good people person is a great leadership quality. Remember you don’t have to be the smartest person in the room, surround yourself with people smarter than you and then nurture them to work hard and accomplish their dreams, then you’ll look good as a result!”
Lisa Sarago, CEO and Co-Founder of Land on Heart and Land on Heart Foundation
“The only way forward to ensure Indigenous women have an equitable opportunity to engage with investors is through brokers or programs designed and led by Indigenous women. This will not only address discrimination but also provide a strengths-based narrative and ensure that skills, experience, and value are properly acknowledged. Additionally, they can offer support and education to enhance the cultural understanding of non-Indigenous investors, empowering them to better recognise the potential of Indigenous women.”
Dr Louise Metcalf, Founder & CEO of Gheorg
“My key lesson for supporting female entrepreneurs is to cultivate a supportive community and change systems, not conform to them. Investors can help us by diversifying decision-making teams, implementing blind pitching processes, and actively countering gender biases.”
Samantha Dybac, CEO and Founder of The PR Hub
“The key lesson? Own your story and showcase your vision. Investors want to see confidence, credibility, and traction… Be bold, be visible, and let your story drive investor interest.”
Thuy Pham, Spectrum Digital AI
“Build so well that no one can question your ability. The best way to overcome bias is to remove all doubt with flawless execution. Instead of waiting for investors to believe in you, build something so strong that they have no choice but to pay attention.”
Sarah Neill, CEO & Founder of Mys Tyler
“Most women founders don’t need advice (take a look at their backgrounds) – they need money!”
Renee Gracie, Entrepreneur and content creator
“Building a relationship has been key to growing my brand. Many small businesses struggle with community-building, but platforms like OnlyFans make it easy to foster genuine engagement. Personal connection has been vital to my growth.
People often assume a woman’s success is due to her looks, but I’m determined to prove that wrong. Women must unite to be strong, successful, and pave the way for future generations in business.”
Lynda Coker, CEO & Co-Founder of Co-operty Pty Ltd
“Network and connect! Females are typically great at this. Don’t be afraid. Back yourself. Believe. ASK for help for whatever you are needing. Give back and help. ALWAYS support other females. Ignite the network effects.”
Ludwina Dautovic, Founder and CEO of The Room Xchange
“The most important lesson is to build a network of allies – mentors, peers and advocates who understand your vision and can help amplify your voice. Surround yourself with people who challenge you to think bigger and support you through the inevitable hurdles. Also, don’t shy away from asking for what you need, whether it’s funding, partnerships or advice.”
Pascale Helyar-Moray, Executive Director, Strategy, Innovation & Marketing
“Not all investors who claim to support female founders are as committed as they appear… True commitment to supporting women-led startups isn’t just about funding a mission; it’s about valuing the people driving it.”
Carrie Kwan, Co-Founder of Mums & Co
One key lesson to support women-led startups is to embrace the power of community. By fostering a strong, supportive network, women entrepreneurs can navigate challenges more effectively and achieve greater success.
Building a community helps in several ways. It provides a platform for sharing knowledge and resources, which can be crucial for overcoming obstacles and seizing opportunities. Additionally, a supportive network can offer emotional encouragement, helping startup founders to stay motivated and resilient during tough times. If we can leverage the collective wisdom and support of a community, women-led startups can thrive and grow.
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Women founders are rewriting the rules. Here’s their unfiltered take on what it takes to win. International Women’s Day Dynamic Business
